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Website Optimisation

Faster loading speeds, better Core Web Vitals, and a website that stops losing visitors before they’ve even seen what you do.

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Website Optimisation

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A Slow Website Is Costing You More Than You Think

A Slow Website Is Costing You More Than You Think

Every second of delay is losing you visitors, enquiries, and search rankings

Most business owners know their website feels sluggish, but they don’t realise how much it’s actually costing them. Google measures your Core Web Vitals — how fast your pages load, how quickly they become interactive, and how stable the layout is while loading. Poor scores don’t just frustrate visitors; they directly hurt your search rankings.

The good news is that a slow WordPress website doesn’t always need rebuilding from scratch. Bloated plugins, poorly configured hosting, unoptimised images, render-blocking scripts, and heavy page builders are usually the culprits. We dig into the technical root causes and fix them — not with quick patches, but with proper structural improvements that deliver lasting results.

Whether you need a clear diagnosis of what’s slowing you down or a full technical overhaul, our optimisation packages give you a faster, leaner website that works harder for your business.

  • Diagnose the Real Problems We go beyond surface-level speed scores to identify exactly what’s causing poor performance — from server response times and hosting configuration to plugin bloat and inefficient code.
  • Fix Them Properly No band-aid solutions. We make structural improvements to hosting, caching, code, and asset delivery that produce measurable, lasting speed gains your visitors and Google will notice.
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What We Optimise

We focus on the technical factors that have the biggest impact on your website’s speed, stability, and search performance.

Hosting and Server Performance

Your hosting environment has the single biggest impact on loading speed. We assess your current setup and recommend or migrate to faster, properly configured hosting that dramatically improves server response times.

Caching and Asset Delivery

We implement proper browser caching, server-side caching, and CDN configuration so returning visitors load pages almost instantly and first-time visitors get content delivered from the nearest server.

Plugin Audit and Reduction

Most WordPress sites run far more plugins than they need. We audit every plugin, remove what’s unnecessary, and where possible replace heavy plugins with lightweight custom code that does the same job faster.

Render-Blocking Resources

CSS and JavaScript files that block page rendering are one of the most common causes of poor Core Web Vitals. We defer, inline, or restructure these resources so your pages paint quickly and become interactive sooner.

Image and Media Optimisation

We compress, convert, and lazy-load images properly — serving modern formats like WebP at the right dimensions so your pages look sharp without the weight that kills loading times on mobile.

Core Web Vitals and CLS Fixes

Layout shifts, slow interactivity, and delayed largest contentful paint are the three metrics Google cares about most. We target each one specifically with technical fixes that move your scores from red and amber into green.

How Our Optimisation Process Works

A structured approach that starts with understanding your problems and ends with measurable improvement.

Audit Your Website
STEP 01 1

Audit Your Website

We run a comprehensive technical audit covering server performance, Core Web Vitals, plugin health, asset delivery, and page structure. You’ll receive a clear report showing exactly what’s slowing your site down and what needs fixing, prioritised by impact.
Optimise and Rebuild
STEP 02 2

Optimise and Rebuild

We work through the priority list — migrating hosting if needed, configuring caching, stripping out unnecessary plugins, replacing them with custom code, compressing media, and fixing render-blocking resources. Each change is tested before going live.
Measure and Report
STEP 03 3

Measure and Report

Once the work is complete, we re-run the full audit and provide a before-and-after comparison showing exactly what’s improved. You’ll see the difference in your Core Web Vitals scores, PageSpeed Insights results, and real-world loading times.

Optimisation Packages

Choose the level of optimisation your website needs. Every package starts with a full technical audit — Standard and Deep Optimisation then fix the problems we find.

Performance Audit

£495
from
p/m
A comprehensive technical audit of your WordPress website. You’ll receive a detailed report showing exactly what’s affecting your speed and Core Web Vitals, prioritised by impact — giving you a clear roadmap whether we do the work or someone else does.
  • Full Core Web Vitals analysis
  • Server and hosting performance review
  • Plugin audit with removal recommendations
  • Image and media assessment
  • Render-blocking resource identification
  • Prioritised action plan with expected impact

Standard Optimisation

£1500
from
p/m
Everything in the Performance Audit, plus we implement the fixes. Ideal for websites that have solid foundations but need technical attention to improve loading speeds and pass Core Web Vitals.
  • Full Performance Audit included
  • Hosting review and migration if needed
  • Caching and CDN configuration
  • Image compression and format conversion
  • Render-blocking CSS and JS fixes
  • Before-and-after performance report

Deep Optimisation

£3500
from
p/m
For websites where plugin bloat, heavy page builders, or fundamental technical issues require deeper structural work. We strip back, replace plugins with custom code, and rebuild the performance layer of your site.
  • Everything in Standard Optimisation
  • Plugin replacement with custom code
  • Page builder optimisation or removal
  • Database cleanup and query optimisation
  • Critical rendering path rebuild
  • Full before-and-after report with ongoing recommendations

*Please note all prices are indicative based on past and current projects, we can provide customised services based on these outlines

Contact Us

What Our Clients Say

Real feedback from businesses who trust Webshape to improve their website performance.

★★★★★

Thanks to John and his team we have a stunning new brand and website at TheFitnessPlace.London. I’ve really valued working with John and the results have been amazing.

Tibor Horvath · Google Review
★★★★★

I have and continue to have the pleasure in working with John. He is a highly motivated and imaginative individual and an expert in his field. I highly recommend John for all your marketing, branding and web designing needs for your company.

Simon Miller · Google Review
★★★★★

I have used your services for a few times now. You helped me with re-designing our logos, vehicle livery, business cards design and new door hanger design. I must say I have had nothing but a great experience with you and your company.

Harsha Rathnayake · Google Review
★★★★★

I would just like to pass on my appreciation for the logo design services… at first glance I immediately knew this was the logo to represent my company and our future. I would have no hesitation in recommending you.

Raj Bhatt · Google Review
★★★★★

Thank you so much for making the wonderful new website for our charity. Your commitment to deliver this against the tightest of deadlines ensured the vastly improved MRF site was available online in this particularly newsworthy week.

Ian Russell · Google Review
★★★★★

I would like to take this opportunity to thank you for the excellent website and rebranding you carried out for us. Since the new website has launched we’ve seen a massive increase in enquiries and a higher conversion rate.

Kieran Nelhams · Google Review
★★★★★

Many thanks to John and his team. We are thrilled with our new branding, website and marketing materials. Our new professional look has allowed us to grow our business and increase the areas in which we do business.

Ian Ratcliffe · Google Review
★★★★★

Your attention to detail, skill set and patience exceeded all of my expectations. Our website is now something my firm are proud of rather than an embarrassment. If you have any doubts ask to see some of his work.

Aron Taylor · Google Review
★★★★★

Thanks to John and his team the enquiries are coming through thick and fast and the right type of enquiry too! Many thanks for our swish and very functional website.

Jack Patel · Google Review
★★★★★

Webshape helped both with a new landing page for a our website and a MailChimp campaign. I’ve been so impressed with his level of detail and professionalism. I will continue to use John for all future works.

Sam Parker · Google Review
★★★★★

John and his team helped us with our new branding, website and social media strategy which has transformed our business for the better. We are now attracting more of the right kind of customers, especially through our new website.

Steven Ingram · Google Review
★★★★★

This website was of particular importance to get right and you and your team nailed it working really well with us and our client. We were especially pleased with how well this site came out and the optimisation for page load speed considering the amount of video content.

Lorenzo Luiso · Google Review
★★★★★

Were very easy to work with and we were confident of a good result even after the first conversation. His knowledge and expertise was really brought to the fore in what was a challenging but very successful web build.

Lorenzo Luiso · Google Review
★★★★★

Very happy with the new site and the animation. Working with Webshape is incredibly easy. The process is so well thought out at the beginning that once the first draft was created it didn’t need any other tweaks.

Andrew Black · Google Review
★★★★★

You are working for us on several projects at the moment from creating branding for a new venture to designing marketing campaigns. Webshape definitely do what it says on their can and we will continue to use them and would have no hesitation in recommending them.

Gary Withers · Google Review
★★★★★

We were blown away by the new website and brand which has made such a difference to us and how our customers see us. It was definitely worth making the effort.

Stuart Gaylor · Google Review

Website Optimisation FAQs

Common questions about our website optimisation services

Core Web Vitals are three specific metrics Google uses to measure your website’s real-world user experience: how fast the main content loads (LCP), how quickly the page responds to interaction (INP), and how stable the layout is while loading (CLS). Since 2021, these have been a direct Google ranking factor — meaning poor scores can push you down in search results regardless of how good your content is.
Not necessarily. Many WordPress websites can be significantly improved without a full rebuild. Changing your hosting, implementing proper caching, removing unnecessary plugins, and optimising how assets are loaded can produce dramatic improvements. Our audit will tell you honestly whether optimisation will be enough or whether a rebuild would be more cost-effective in your case.
Results vary depending on your starting point, but we typically see loading times reduce by 40-70% on Standard Optimisation and even more on Deep Optimisation. We provide before-and-after measurements so you can see exactly what’s changed. We won’t promise specific numbers upfront — the audit tells us what’s realistically achievable for your site.
Think of it like this: if your website is a car, hosting is the road it drives on. You can have the most aerodynamic car in the world, but if the road is full of potholes, it’s going to be slow. Many businesses are on shared hosting where their site competes for resources with hundreds of other websites. Moving to properly configured, performance-focused hosting can cut server response times from over a second to under 200 milliseconds — before we even touch the website itself.
We only replace plugins where the functionality can be achieved more efficiently with lightweight custom code. The end result works exactly the same from your perspective — contact forms still work, sliders still slide, analytics still track — but without the overhead of a full plugin loading unnecessary CSS, JavaScript, and database queries on every page. We document everything we change so there’s a clear record.
We test every change in a staging environment before applying it to your live site. Caching and render-blocking fixes in particular need careful testing because they can affect how interactive elements behave. Nothing goes live until we’ve verified it works correctly. We also keep a full backup so we can roll back instantly if needed.
Yes. We optimise any WordPress website regardless of who built it. The audit will flag any structural issues from the original build that are affecting performance, and we’ll be upfront about what can be improved within your existing setup versus what would need more fundamental changes.
The Performance Audit is typically delivered within 5 working days. Standard Optimisation takes 2-3 weeks from approval, and Deep Optimisation takes 3-5 weeks depending on complexity. We’ll give you a specific timeline after the audit is complete and we understand the full scope of work.
Not sure which package is right for you?

Tell us about your website and we’ll recommend the right approach

Share your website URL and what’s frustrating you about its performance. We’ll take a quick look and come back with an honest recommendation — whether that’s an audit, optimisation, or sometimes just a simple fix you can do yourself.

020 36 37 1260 hello@webshapedesign.co.uk

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